WE Thrive Mentors

Rachel Pipan is the dynamic managing director and founder of Maneuvre, a distinguished Amsterdam-based strategy firm dedicated to guiding visionary companies and founders on growth and communications. As an esteemed expert in emerging technologies and public relations, Rachel has devoted the past seven years to transforming complex concepts in crypto, blockchain, AI, and other innovations into accessible experiences for customers worldwide.

In addition to her influential role at Maneuvre, Rachel also serves as the Netherlands ambassador for the Global Blockchain Business Council. Her exceptional talents have earned her a place in Money 20/20's prestigious RiseUp Europe cohort.

Before establishing Maneuvre, Rachel masterfully directed global communications at Bitfury, a renowned European blockchain unicorn. She skillfully evolved their communications strategy from startup to established scale-up, securing recognition from top-tier media outlets such as Forbes, Reuters, and Bloomberg. Rachel’s impressive background includes communications roles at Edelman PR and Auburn University. She holds an MA in Strategic Communications from American University in Washington, D.C., and a BA in Public Relations from Auburn University.

At the core of her focus, Rachel collaborates with companies of all sizes to ensure they seize vital opportunities in news-making and client engagement. She is dedicated to crafting compelling narratives tailored to diverse audiences and aligning them with each company’s strategic vision. As teams expand, Rachel’s expertise is invaluable in identifying suitable candidates to foster growth.

For companies with existing PR and Marketing teams, Rachel offers unparalleled expertise by collaborating with PR and Marketing Directors on critical special projects, including investment raises, product launches, thought leadership platforms, CSR initiatives, event planning, website auditing, and more.

Beyond her prowess in communications strategy, Rachel is a seasoned startup and scale-up advisor who excels at ensuring teams thrive in remote and high-pressure work environments. With Rachel Pipan’s remarkable guidance, your company’s innovative ideas will shine.